FUZHOU – In the Chinese city of Quanzhou, East China’s
Fujian province, workers at a garment factory of Kelme are busy stitching and ironing the white and blue jerseys of the Spanish football club Espanyol.
Their goal is to meet the soaring domestic demand boosted by Wu
Lei, a Chinese striker who joined the club a month ago. Wu made history by becoming the first Ch
inese player to score in a La Liga match on March 2, sending his fans into a frenzy.
“Over the last month, we have sold over 10,000 Wu Lei jerseys,” said Ke Yongyuan, presid
ent of Kelme (China), who owns the Yuanxiang garment company in the sportswear manufacturing hub.
Prior to Wu’s debut in Europe, Yuanxiang acquired 80 per
cent of Kelme’s shares and became the controlling shareholder of the renowned inter
national brand. Yuanxiang’s expansion offers a glimpse into Chinese manufacturers’ endeavor of going global.
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